A Heartfelt Sports Story
The Brief
Amazon Prime Video Sports entrusted Cortino to execute a fast-turnaround social campaign for It’s In the Game: Madden NFL. With only six days to prep after winning the project, our team focused on capturing the authenticity of each era represented in the documentary — ensuring every frame felt true to the legacy of the game.
Scope of Work
Creative
Production
Post
Client
Amazon, NFL
Year
2024
Execution & Delivery
Filmed in just eight hours on location at a Los Angeles home, the production combined tight coordination with creative precision. Cortino handled all casting, editorial, and post finishing in-house — completing the full edit and delivery within a six-day post window. The result was a polished, high-energy campaign that celebrated sports culture, nostalgia, and the enduring impact of Madden.
NEXT PROJECTS
Scope of Work
Creative
Production
Post
Client
Activo
Year
2024