A New Series from Variety and Armani Beauty
The brief
Variety Content Studio was tasked with delivering a premium branded video series for Armani Beauty at the 82nd Venice Film Festival — a feat complicated by the city’s unique logistics, limited access, and a tight production window. To bring their vision to life, Variety enlisted Cortino as a trusted production partner, capable of executing with precision under pressure.
We manifested Variety's vision, producing Giorgio Armani Cinema Club — a three-part branded series where artistry, film, and conversation converged. Working directly with Armani Beauty and Variety’s creative team, we matched the visual language of Armani’s global campaign, crafting an atmosphere of polished restraint and cinematic intimacy.
Scope of Work
Creative
Production
Post
Client
Variety, Armani Beauty
Year
2025
Execution and delivery
Filmed entirely in Venice using our Italian partners, the production captured three hero episodes — each roughly nine minutes long — featuring pairings like Molly Gordon with Sadie Sink, Nathalie Emmanuel with Sofia Carson, and Julio Peña with Clara Galle. Despite strict scheduling and a one-day shoot, Cortino executed an international workflow that enabled same-day footage transfers to our US post-production team on both coasts.
Within two weeks, we delivered the full series — complete with 90-second social cutdowns — reflecting Armani’s timeless sophistication and Variety’s signature storytelling.
NEXT PROJECTS
Scope of Work
Creative
Production
Post
Client
Activo
Year
2024