Bringing the game to life

Execution and delivery

We fabricated the ship’s deck from scratch, translating Merge Cruise from screen to physical space with every detail pulled straight from the game. From there, we secured the OOH placements that put the activation in front of the public, and amplified it with an integrated influencer, social, and PR campaign that carried the experience far beyond the people who stepped on board. The result was a fully realized, real-world version of Merge Cruise, built and delivered with precision, play, and Cortino’s signature sense of spectacle.